We all have an ego. “Ego” is part of a psychologist’s ecosystem of meta archetypes including “self” and “persona” in the conscious world and “shadow” and “animus –a” in the unconscious one. Even service design professionals aim to construct artificial personas to model our behaviour by reflecting our egos.
Ego can be a disastrous influence when manifest in psychopathic CEO’s and those aspiring to dominate fellow citizens. More widely, it can be an impediment to gaining engagement and collaboration in joint endeavours in business activity.
In order to illuminate the influence of egos on business success, a useful first question is: “Will the real business model please stand up?”
To help with that, we learn that there is power in informal networks and that they are a crucible for co-creativity which can be cultivated (Charles Ehin, “Hidden Assets,” Springer, 2005.)
It is also self-evident that collaboration is essential when innovation counts, or the task ahead is to overcome seemingly intractable challenges or complex situations. There arises a need to orchestrate or choreograph whole business ecosystems, a typical example of which is portrayed below.

Consequently it follows that to be really useful, business models as conventionally described, need reformulating to merge both formal processes and informal networks. We can do that simply by building a business model around role plays (which captures the essentials, stripping away what is initially superfluous). The business model may appear identical in two organisations yet would be expected to behave very differently in practice as the ego of participants in the role plays emerge, inducing collective behaviour (and culture?) unique to each.
We also know from the literature on meditation that we can “let go” of our egos. Accordingly, a key second question emerges: “Can we transform and boost performance and break through barriers by leaving behind our egos?”
Maybe the next step after having relinquished egos and and personas is to call for guidance upon some “essence” or “Divine” entity that captures in an agnostic way participants’ individual inner beliefs, devoid of religious dogma, in whatever role they adopt to play (with a first priority given to the Holy Spirit.) The diagram below shows the interrelationships between relevant entities at this point. Refer also to previous posts nos 2 and 5 listed below for further related insights.

Has this been tried? To make the attempt a special language needs to be deployed for formulating business ecosystems and refining business models. It is called VES (Value Exchange System) devised by Meggitt Bird and can be compared with elements in the ITILv3 glossary in the IT services domain. It will propel you even more effectively into the exciting and stimulating world of the value network space. (Christensen and Raynor, “The Innovator’s Solution,” HBRP, 2003.)
The example below shows the value exchanges in one of the first purely entrepreneur incubators in the UK founded in 2003, the 3Cs Community, which is still thriving. The community becomes ever more effective as egos are left behind and a spirit of connecting, collaborating and mutual support envelops the participants leading to success and growth of the participants on a “Pay it Forward” mantra.

This concludes my posts, with prior publications entitled:
None are rigorous in content, but skim over a selection of related topics that appeal to the intellect and feelings of Metisa. I leave it to others, namely David Meggitt and Christie Sarri to weave the strands into an integrated whole.
Why not start the conversation?!
Metisa




